Expanding and refining the BAgel design system component library to improve consistency and usability, while becoming a go-to partner for product teams integrating the system across the organisation.

British Airways • 2025

I led the end-to-end redesign of the company’s Help Centre experience, launching a net-new experience in under 4 months. The redesign achieved 100% accessibility compliance, increased user engagement by 24%, and reduced page abandonment by 55%.

British Airways • 2023