Founded and leading end-to-end design and development of an AI-powered mobile app that lets users identify and shop for products directly from short-form videos. Built with a mobile-first approach reflecting how people naturally discover products. The video commerce market is projected to exceed $2 trillion globally by 2030.

Loop • 2025

Leading UI sign-off and native app component design for British Airways' new app, integrating and extending the BAgel design system for mobile. Currently in beta, the app has achieved a 7.8/10 customer satisfaction score — a 77% improvement over the existing live app — ahead of it’s 2026 launch.

British Airways • 2025