Founded and designed an AI-powered app allowing users to shop for products directly from short-form videos. I designed and developed the design system and core user flows. The video commerce sector is projected to reach over $2 trillion globally by 2030.

Loop • 2025

Expanding and refining the BAgel design system component library to improve consistency and usability, while becoming a go-to partner for product teams integrating the system across the organisation.

British Airways • 2025

I led the end-to-end redesign of the company’s Help Centre experience, launching a net-new experience in under 4 months. The redesign achieved 100% accessibility compliance, increased user engagement by 24%, and reduced page abandonment by 55%.

British Airways • 2023

Worked as a UX Designer for the People eXperience Foundation (PXF) department at Amazon, focusing on the design of internal Amazon products for employees, specifically document portals.

Amazon • 2022