I'm a digital product designer I value empathy and vulnerability I've been to 23 countries I started designing at age 13 I label almost all of my Figma layers I have flown 10.5x around Earth I studied psychology & neuroscience

Hello, I’m Danaë

Currently

Design Systems @ BA

Previous

Amazon & UCL

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Loop
Loop

Founded and designed an AI-powered app allowing users to shop for products directly from short-form videos. I designed and developed the design system and core user flows. The video commerce sector is projected to reach over $2 trillion globally by 2030.

Loop • 2025

Design Systems @ BA
SHIPPED ↗
Design Systems @ BA
SHIPPED ↗

Expanding and refining the BAgel design system component library to improve consistency and usability, while becoming a go-to partner for product teams integrating the system across the organisation.

British Airways • 2025

SHIPPED ↗
Help Centre
SHIPPED ↗
Help Centre
SHIPPED ↗

I led the end-to-end redesign of the company’s Help Centre experience, launching a net-new experience in under 4 months. The redesign achieved 100% accessibility compliance, increased user engagement by 24%, and reduced page abandonment by 55%.

British Airways • 2023

SHIPPED ↗
Amazon Docs
🔒, SHIPPED
Amazon Docs
🔒, SHIPPED

Worked as a UX Designer for the People eXperience Foundation (PXF) department at Amazon, focusing on the design of internal Amazon products for employees, specifically document portals.

Amazon • 2022

🔒, SHIPPED